A shared vision for a stronger Western Australia
This year marks the 50th anniversary of Anglicare WA.
As we celebrate this milestone, it's been an important time for us to reflect on the purpose of our organisation and what it means to show up and support our community in today's landscape.
To commemorate our legacy and to capture our future-focused vision, we've partnered with the creative minds at Anthologie to launch "Thrive Together", our new brand platform.
Thrive Together
More than a campaign, “Thrive Together” brings together our strategy, our people and our community in a shared belief – that meaningful change is something we build together.
"Thrive Together" is a sentiment woven throughout our organisation and the community we serve.
In an age where one of the world's richest men can call empathy a 'fundamental weakness', we're pushing back. Across all areas of our work, we've seen the lifechanging results of what can be achieved when people come together in tough times.
Because change doesn't happen alone
Across WA, the challenges people are facing are growing more complex.
Housing and food insecurity, financial pressure, interpersonal relationship struggles and mental health challenges are often interconnected. Many of us can navigate a crisis, but not several at once.
We see this every day.
But what we also see is the strength of individuals and communities lifting each other up and finding ways forward.
We create stronger communities when we support each other.
A glimpse behind the scenes
“Thrive Together is a raw and authentic campaign that’s been a few years in the making. To see it now launched is incredibly rewarding – it speaks to empowerment, humanity, and the belief that we’re better when we show up for each other and work together. It marks the start of an exciting new chapter for Anglicare WA.”
Cinnamon Simpson, Manager of Brand and Communications, Anglicare WA
Looking ahead
“As we look ahead to 2030 and celebrate 50 years of service, Thrive Together gives us a shared language for the work we do and the impact we want to create. It reflects our commitment to walking alongside people, families and communities, and reminds WA that meaningful change is something we build together.”
Mark Glasson, Chief Executive Officer at Anglicare WA
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